The Annie Shah Collection

Loved by Gigi Hadid, Kim Kardashian and of course little North West, a cold shoulder top is optional, but a choker is essential. The choker trend doesn’t seem to be slowing down, as a fan myself of a sophisticated choker, I can understand why. They are such versatile pieces and can elevate the simplest of outfits. This trend had resurrected from the 90’s and is definitely here to stay.

Some of you may have noticed on Instagram that I have launched my own accessory collection, the large majority of which are chokers. Jewellery plays such a significant part in finishing off a look. It is for this reason that I wanted to offer luxe, affordable chokers, whereby quality was not compromised.


The collection consists of:

The Allure Choker

The Allure choker needs no introduction. Ladies, if you are heading ‘out out’, this piece will be your partner in crime. A striking two tiered choker which naturally enhances your assets due to its positioning on the chest.

(Choker one in the image above)

(£18 + p&p)

2.  The Vanity Choker

Two of the biggest trends, wrapped all in one? AMAZING! The Vanity choker amalgamates the rhinestone trend and the leather look trend. One of the most sought after chokers, this mixed media look boasts a touch of demure with a whole lot of sophistication.

(Choker three in the image above)

(£18 + p&p)


3. The Divine Choker

A classic approach to the rhinestone choker, this three tiered rhinestone choker is a subtle yet sophisticated piece. Dress up with a body con dress, off the shoulder jumper of an unbuttoned shirt.

(Choker two in the image above)

(£14 + p&p)

4. The Luxe Choker

A premium mix of faux suede and chrome, this choker is an everyday piece that offers versatility.

(£6 + p&p)


and the newest edition to the collection:

4. The Amour Ring

This adjustable ring, is a combination of beauty and elegance. A classy addition to your latest manicure.

(£10 + p&p)


If you would like to purchase any of the collection, please feel free to email Alternatively, drop me an email via the ‘contact’ page here or DM me on instagram.


Thanks for reading!

Annie Shah X

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Valentines Inspired Beauty

Don’t wait to be treated, treat yourself this Valentines Day with some beauty must haves. Sticking with the romantic theme, these beauty products are definitely ones to add to your collection.

Firstly, the NYX soft matte lip creams are essential to your make up bag. The shades (left to right) are: Tokyo, San Paulo and Beunos Aires. San Paulo is absolutely my favourite and these lip creams last really well. Simply apply clear gloss or vaseline if you aren’t a fan of the matte lip. These shades are also great to mix for a subtle obré look.

The eyeshadow quad is by Kleancolor. I first came across the brand whilst in Barbados, a few girls there recommended it to me and I totally understand why they are hooked. The shadows are so pigmented! Dont be afraid to blend some shades of pink into your eyeshadow, when blended it can look really pretty.

This perfume is by Kim Kardashian, its called Glam (partly why I love it) and is a perfect blend of musk and florals so fits the romantic inspired beauty theme well.


My ring is by Pandora and I am O B S E S S ED with it. It is so dainty and subtle yet really catches the light. Its a heart shape so its super cute.

My make up bag is by Ted Baker and is the perfect size for on the go. Its a lovely dusky pink with a rose gold zip so I love the combo.

Thank you for reading and remember to treat yourself! Go on, you deserve it! 

Annie Shah x

Instagram: annieshah01

How To Kontour Like A Kardashian

What do we want?… High cheekbones …when do we want them?… NOW!

Kim Kardashian a.k.a the queen of contouring has the cheekbones, that we all want a piece of. Guess what…you can achieve them with the simple art of contouring. Contouring will help sculpt your jaw, narrow your nose and define your cheekbones.

Believe me, the art of contouring is one that can be learnt easily and can be achieved effortlessly on a budget. By using a darker shade in the hollows of the face and a lighter shade in the areas one wants to highlight, the illusion of chiselled cheeks are achieved.


I want to share with you, the best products and a few tips to help fake high cheekbones. I was “blessed” with the roundest face on earth so contouring quite literally helped change the appearance of my face shape.

After applying a face primer and a small amount of foundation, I normally start with my NYX correct, conceal and contour palette in the shade Deep. I draw a line with a small brush from the very top of under my cheekbone down to 3/4 of the way down. If you are struggling to find where to place the product just have a feel of the bone under your cheek and that will give you a guideline – everyone has this bone, even those that have been “blessed” with round faces. I use the darkest shade to do this. I then follow this step by using the second shade from the top on the left hand side from the NYX palette and draw fine lines under my eye area (aim for a triangle), on the bridge of my nose and slightly on my forehead. Also don’t forget to draw a line using the lighter shade under the dark line you have just drawn on your lower cheekbone. Now this is the fun part – BLEND!

Using a beauty blender I blend out all the lines usually starting with the lightest colour first. You literally need to blend until your arm hurts because no body likes to see the evidence – remember contouring is the art of illusion.

This next step is simply an option but if you want to go all out, for those power cheekbones, please proceed – I then continue to draw further lines with the L.A Girl PRO Conceal using the shades Dark Cocoa and Creamy Beige. Follow the same steps using less product and BLEND!


If you want a serious highlight I would also recommend using a few dabs of M.A.C Prep and Prime highlighter in Bright Forecast or the Maybelline Anti-Age Eraser in the colour nude.


If you literally want your cheekbones to look as if they could slice open someones heart – the killer contour look is finished with a powder bronzer. I really like the Sleek Contour Palette in warm. Sweep along the top of the cheekbone in the darkest shade and buff out to prevent any muddy lines on your face. You can also use the highlight in this palette on the areas your applied the lighter shade. The Elf Warm Bronzer is also an effective powder bronzer.


Now, if that much blending tires you out and you want a more subtle everyday contour, you can opt for just powder bronzer, which is a lot more natural looking. Additionally, using a foundation is a slightly darker shade in the areas you want to chisel and a shade slightly lighter in the areas you want to highlight works really well too. I would recommend the 24 Hour Revlon Colour Stay because it lasts all day and is an SPF 15 – remember its important to protect your skin in both summer and winter.


Contouring isn’t for everyone but I personally love it – so have a try and you might end up loving it too!

Mastered contouring?  – look out for the next blog post on strobing!

Happy Contouring and thanks for reading!

Annie Shah X

Instagram: annieshah01